Dr Kunji Ahmad Yacob, Zuhrah Beevi

    Dr. Zuhrah Beevi is an Assistant Professor of Psychology with the School of Social Sciences. She has over 18 years of teaching and administrative experiences in Psychology, Medical, and Health Sciences fields. Currently, she is teaching Psychology at the School of Social Sciences. Dr. Zuhrah Beevi has a Bachelor’s Degree in Psychology, a Master’s Degree in Counselling and Clinical Psychology, and a Phd in Health Psychology. In addition, Dr. Zuhrah Beevi has an Advanced Practitioner Diploma in Clinical Hypnosis. She is also a Licensed Master Practitioner of Neuro-Linguistic Programming. Her expertise in Clinical Hypnosis is used in her PhD research, looking into the effectiveness of hypnosis intervention during pregnancy, labour and postpartum, resulting in the first such longitudinal study being conducted in Malaysia. She is members of the American Psychological Association (APA), Society of Psychological Hypnosis (APA Division 30), British Society of Clinical Hypnosis, Malaysian Society of Clinical Hypnosis, Malaysian Psychological Association, and Malaysian Association of Scientific Research in Psychiatry (MASRP). She is the Vice President of the Malaysian Society of Clinical Hypnosis and Secretary of MASRP. Dr. Zuhrah Beevi has a vast experience in treating various conditions, both psychological and medical using Psychology, hypnosis and NLP as mode of treatments. She has also conducted various workshops on hypnosis in relation to stress management and pregnancy related conditions.



    Dr. Zuhrah Beevi’s research interest is in the field of hypnosis, particularly the research on the effectiveness of hypnosis for pregnant women. Her other research interests include depression and positive psychology.

    Selected publications

    • Dr. Zuhrah Beevi has received a government grant to conduct research and has published in international journals, such as:
    • Beevi, Z., Low, W.Y., & Hassan, J. (2019). The effectiveness of hypnosis intervention for labor. American Journal of Clinical Hypnosis, 61(4), 409-425.
    • Beevi, Z., Low, W.Y., & Hassan, J. (2016). The efficacy of hypnosis intervention in alleviation the psychological and physical symptoms during pregnancy. American Journal of Clinical Hypnosis, 58(4), 368-382.
    • Beevi, Z., Low, W.Y., & Hassan, J. (2015). Successful treatment of ptyalism gravidarum with concomitant hyperemesis using hypnosis. American Journal of Clinical Hypnosis, 58(2), 215-223.
    • Lukman, H., Beevi, Z., & Yeap, R. (2009). Training future doctors to be patient-centred: Efficacy of a Communication Skills Training (CST) programme in a Malaysian medical institution. Malaysian Medical Journal, 64 (1), 51–55.



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